Sidekick recognised for our approach to digital marketing
We were pretty excited to see Sidekick mentioned in Acuity Magazine’s recent article, ‘How to Find New Clients’, alongside three other accounting firms standing out in the social media space.
What made it even more special was that we had no idea the article was being written or that Sidekick would be included. It’s a great reminder that the work happening behind the scenes is making an impact and being noticed within the accounting industry while we’re actively looking to grow our group.
Creating content that connects
Our approach is built around taking the knowledge and experience within our team and turning it into content that helps business owners ‘Be More Successful’.
A single conversation, idea or piece of expertise can become a video, a social post, a blog or a short-form clip. By repurposing content across different channels, we can reach more people while keeping our message consistent.
Behind every piece of content requires planning, filming, editing, writing and collaboration. It takes a team effort to create content that feels authentic to Sidekick while still providing genuine value.
Standing out in a changing industry
The accounting industry is changing. Business owners are looking for more than just someone to complete their accounts. They want advisors who understand their challenges, communicate clearly and help them make confident decisions.
Building a strong digital presence allows us to share our knowledge, showcase the people behind the brand, and connect with businesses in a more meaningful way.
Being noticed by Acuity is a great acknowledgement of the direction we’re heading and the effort our team continues to put in.
A huge thank you to everyone who contributes ideas, shares their expertise, appears in content and supports the work behind the scenes.
You can read the full Acuity article, ‘How to Find New Clients’, here.
Interested in becoming a Sidekick firm?
One of the things we’re most proud of is that our approach doesn’t just benefit the Sidekick brand. It’s helping other accounting firms grow too.
Through the Sidekick group, our firms have access to professionally developed marketing, content, campaigns and resources that could be time-consuming and expensive to create on their own.
It’s about working together, sharing ideas and giving every firm the tools to build a strong local presence while still staying true to who they are. If you’ve been wondering what could be possible with the right support behind you, we’d love to have a conversation.
Find your people. Grow your firm your way, without doing it alone.
