Born in the heart of Mt Aspiring National Park, Easys was dreamt up mid-hike, as Brayden and Conor hauled heavy beer and wine into the backcountry. Halfway through the hike, they joked there had to be an easier way… so they made one! Now based in Queenstown, Easys has turned that lightbulb moment into a thriving business, offering lightweight, powdered cocktails perfect for the great outdoors. Whether you’re hiking, hunting, or camping, just add water (and a splash of spirits if you fancy) and enjoy a proper drink with a view.
Stocked in over 25 outdoor and liquor stores across New Zealand, Easys is quickly becoming a go-to for adventurers who like their packs light and their drinks tasty. And they’re not stopping there — the team is currently developing a game-changing product: powdered alcohol. That’s right — no need to carry spirits at all. Just water, and you’re sorted. It’ll be the first of its kind in Aotearoa, and we’re just as excited as they are.
At Sidekick, we’re stoked to be supporting Easys on their journey. We keep their tax obligations in check, so the team is free to focus on what they do best — creating and marketing a brilliant product. Here’s what they had to say about their experience working with Sidekick Queenstown: “Joy has been awesome to work with — always quick to respond and genuinely keen to help!”
Follow their journey on Instagram – Main Brand, Instagram – Behind the Scenes, and TikTok.
